Growth & Measurement is a measurement and analytics practice for companies that want numbers they can trust and act on — through fixed-scope audits and sprints, not an open-ended agency retainer.
Every engagement starts bounded — a defined scope and a deliverable you keep. Advisory continues only where it earns its place.
Identify tracking, attribution and data-quality problems across your analytics ecosystem — and know which ones matter.
Reconcile advertising-platform conversions with actual customer and revenue outcomes — until both tell the same story.
Design a privacy-resilient measurement architecture built to outlast cookie and platform churn.
Senior measurement leadership for complex digital organisations — without a full-time hire.
Fixed scope, fixed timeline, defined deliverable. You know what you're buying before you buy it, and you know when it's done.
We won't recommend increasing a budget we can't measure. Reliable numbers first; growth decisions second. In that order, always.
The person named below does the work. No account managers, no juniors learning on your budget, no handoffs.
Everything is documented and left working in your hands. The goal is your team trusting its own numbers — not needing us forever.
Measurement & Analytics
Thirteen years in digital technology — the first three building and selling web products, the last ten specialising in measurement and analytics — currently heading the discipline for a leading UK scientific institution. Jenson works on the plumbing most consultancies skip: tracking architecture, attribution, and reporting that finance will actually sign off. He is also the founder of ArcIQ, an AI-powered quantum computing learning platform.
Describe the situation in a few sentences — what you're spending, what you're seeing, what you don't trust. We'll reply within two working days with an honest view on whether we can help.
Prefer email? admin@arciq.co